Project — A:
ESPN CBB Rebrand
Led the development of a brand identity system, bringing different platform-specific designs into one cohesive system. Created a flexible logo structure and a consistent visual language across motion, digital, and physical environments.
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Project — B:Riot Games
Champions Paris 2025
Champions Paris 2025
Led the development of a brand identity system, bringing different platform-specific designs into one cohesive system. Created a flexible logo structure and a consistent visual language across motion, digital, and live environments.
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Project — C:
Lego x Fortnite
Contributed to a LEGO × Fortnite pitch, creating a campaign system for Brick Life LEGO. Developed a bold visual concept inspired by LEGO’s modularity, vibrant color, and playfulness, with elements extending beyond the frame to blur the line between imagination and reality.
Scope:
Brand Identity
Campaign Design
Scope:
Brand Identity
Campaign Design
Project — D:
VCT Game Changers
Seoul 2025
Seoul 2025
Led art direction for VALORANT Game Changers Seoul 2025, creating a fan-driven Korean webtoon-inspired visual system. Extended the concept across motion, digital, and live platforms, and contributed to character, environment, and color development for the promotional video.
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Scope:
Art Direction
Brand Identity & System
Broadcast Design
Project — E:
Museum of Contemporary
Photography Rebrand
Photography Rebrand
Developed a rebrand for the Museum of Contemporary Photography as a personal project, creating a cohesive identity system across print and digital platforms.
Scope:
Art Direction
Brand Identity & System
Scope:
Art Direction
Brand Identity & System