Projects: A. B. C. D. E.
Project — D: VCT Game Changers
Seoul 2025
Client:Riot Games

Role:Art Direction, Visual Design, Project Management,
Character & Environmental Dev
Overview: Built the brand system for VCT Game Changers Seoul 2025, rooted in a Korean webtoon aesthetic.


Concept: Translating Korean webtoon visuals into a cohesive, narrative-driven brand language.

  • Design Approach:
  • Webtoon-based visual DNA across all assets
  • Collaborated with Korea based webtoon illustrators for character development.
  • Unified look across promotional video and brand templates
  • Consistent exeution across motion, digital, and live platforms
Character Concept & Developments:
Environmental Concept & Developments:


Studio: Massive Assembly
Maxilla

Executive Producer: Jason Yeh, Eugene Seo

Creative Producer: Jason Yeh

Editing: Caique Oliveira,  Slava Leshchenko

Story: Riot Games, Shane Schmidt

Brand Kit Lead: Yewon Kim, Angela Seryoung Park

Design: Yewon Kim, Angela Seryoung Park,
Gwen Geng, Minyoung Moon,
Kevin Liao

2D Animation & Motion: Caique Oliveira, João Renato Nicoli,
Seter, Caio Muranaka

Storyboard: Zhi Kang, Vince Wei

Keyart Illustration: HOGG, Claria Chung,
Hubae

Matte Painting: Arthur Yuan

R+D: Renato Navarro

2D FX (by Unkai):
Producer: Peter Antoniew

2DFX Animation: Erwin Rieffel, Julie Capmas

Music: Katseye

Sound Design & Mix: Mike Leone



Maxilla Credits: Kazuya Futagoishi, Eita Watanabe,
Ryunosuke Shimura, Hiromitsu Mori,
Takaya Yoshikawa, Yuhei Kawahara,
Kohei Iwamura, Masaki Hayano,
Mao Sunaga, Takashi Kojima
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